The town is located by the Mediterranean Sea, at the lowest region of the Plana Baixa, surrounded by orange tree fields watered by the Millars River.

[3] It has about 15 km of coastline, including Burriana's principal beach "El Arenal", one of the most attractive spots, especially during the summer.

"El Arenal" has about 2 km of seashore, has been awarded the blue flag, which recognizes its magnificent sand and water thanks to the treatments carried out by the city council.

The town displays many memorial spots dedicated to James A. Michener, such as a street and a sign that quotes one of his passages, where he expresses his first sight of Borriana as he approached land from the sea.

The town was once home to a Jewish community, which settled in Burriana after the Christian reconquest of the area in 1233.