The team competes in the Korean Basketball League (KBL) and has established a substantial fanbase in South Korea.

Founded in 1997, the team was initially based in Daejeon and was later relocated to Jeonju and Busan, respectively.

[1] In 2001, the club, named Hyundai Gullivers at the time, relocated from Daejeon to Jeonju.

In the same year, Kumgang Korea Chemical (now KCC) acquired the team after the financial difficulties of Hyundai Electronics.

[3] The decision to relocate was prompted by delays in the construction of a new arena in Jeonju, which had been promised six years earlier.