Busch Light Pole Award

[3] This was later followed by Busch being designated as one of NASCAR Cup Series' Premier Partners and the sponsor of the Clash in 2020, reuniting the connection.

However, with the multi-round qualifying format being used starting in 2014, the Coors Light Pole Award and the Clash berth are given out as long as at least one round is completed.

The berth became irrelevant in 2022 when the race's venue was moved to the Los Angeles Coliseum and the format was changed so that it no longer relied on polesitters.

As of the 2025 season, if you score the pole, you sign the Busch Light wall brought at the track for qualifying.

As a contingency sponsorship, in order to fully be eligible for the Pole Award, the car must be affixed with the designated sponsor decal.

The return of Anheuser-Busch in 2018 coincided with NASCAR moving contingency sponsorship away from the race cars; as such, the Pole Award decal was discontinued that season.