Bush became part of the Rank empire in 1945 and a brand new factory was opened at Ernesettle, Plymouth in 1949.

[8] In 1981, two young entrepreneurs, Mark Flutter and Richard Schlagman, purchased the Bush brand name trademark from Rank for £600,000.

They refreshed the brand on the high street with imported products including radio alarms, cassette recorders and hi-fi systems.

[17] Under the Alba Group, Bush products once again became common,[18] being used primarily on imported electronic goods.

In November 2008, the Bush brand name, along with Alba, was purchased by Home Retail Group, the parent company of Homebase and Argos, for £15.25 million.

[20] In September 2016, the British supermarket chain Sainsbury's completed its acquisition of Home Retail Group,[21] bringing Argos, along with the Alba and Bush brands, under its ownership.

[4] Although it rapidly increased Alba plc's share price, public disinterest in the product led to it becoming a failure.

[26] As part of a rebrand in 2015, a new Bush Classic range was also launched consisting of vintage style DAB radios as well as fridge freezers.

[33] In 2016, Argos recalled a Bush 9-inch portable DVD player product due to safety issues with its power adapter.

[34] In 2019, Argos issued a safety alert stating that some Bush tumble dryers may pose a fire risk.