He was a founder of the American Football Coaches Association and served a term as the organization's president.

[7] He is also the "Cowell" in the name of the rivalry game with the Maine Black Bears, the Battle for the Brice-Cowell Musket.

[2] Cowell, who never married, died on August 28, 1940, in Dover, New Hampshire, at the age of 53 after a two-year illness.

[2][10][11] Note that New Hampshire did not adopt the Wildcats nickname until February 1926;[12] before then, they were generally referred to as "the blue and white".

† New Hampshire had an eight-game schedule planned for the 1918 season,[19] which was abandoned due to World War I.