Tyla (album)

The album was led by the single "Water", which proved to be her breakthrough, peaked at number 7 on the Billboard Hot 100 chart and received multi-platinum certificates in many countries.

It peaked at number one in Tunisia and Papua New Guinea and within the top 20 of album charts in the United Kingdom, the Netherlands, Norway, New Zealand and Switzerland.

[3][4] The music video gained popularity in South Africa as it garnered over 930,000 views on YouTube in a month[5] and piqued the interest of executives at Epic Records.

[6] In 2021, she signed a recording contract with Epic and left South Africa for the first time to attend a songwriting camp in Dubai organized by the label.

[a] During this time, she met Sammy SoSo, Ari PenSmith, Believve and Mocha Bands, who became her collaborators and did most of the production and songwriting on the album.

[7] In October 2023, Tyla told Capital Xtra that she had been recording her album for over two years and that it would mostly be "popiano", a portmanteau of amapiano and pop music.

[15] Originally scheduled for release on 1 March 2024,[16] the album's submission date was extended to include a collaboration with Nigerian singer Tems on the song "No.1".

[36] The fourth song on the album, "Truth or Dare", is an amapiano recording,[37][38] which has been described as a slab of Afrobeats by Joshua Minsoo Kim of Resident Advisor.

[42] The seventh song on the album, "Butterflies", is a fusion of hip hop, pop and R&B that is similar to the musical style of the American singer Ariana Grande.

[47] Including vocals from Gunna and Skillibeng, it was described as "the most trap-adjacent production" on the album by Lucas Martins of Beats Per Minute.

[29] "Jump" is a fusion of Afrobeats, dancehall and hip hop with echoing log drums and percussion that define the amapiano genre.

[57] It is followed by "On My Body", a deep house-influenced recording featuring vocals partially sung in Spanish by Becky G.[58] On the song "Priorities", she illustrates her figurative message of spreading herself too thin over a ghostly highlife guitar.

[50] The thirteenth song on the album, "To Last" is a fusion of R&B and amapiano track that features Tyla's smooth, whispered vocals and synths with an aspect of sadness as she sings: "You never gave us a chance, it's like you never wanted us to last".

[80] Tyla performed an unreleased remix version of "Water" with South African DJ Black Coffee at a nightclub in Sandton on 6 December.

[81] She performed a medley of "Water" and "Truth or Dare" on the season 24 finale of the US television series The Voice aired on NBC on 18 December.

[82][83] She also performed a medley of "On and On", "Truth or Dare" and "Water" in Times Square during the 2024 television special Dick Clark's New Year's Rockin' Eve.

[90] There, she delivered a medley of "Thata Ahh", "Jump" and "Water", dressed in a oversized Louis Vuitton jersey and spandex shorts.

[92] Tyla was 30 minutes late for her set at the Outside Lands festival in San Francisco, California, on 9 August, where she delivered a 20-minute performance of "Truth or Dare", "Water" and "Safer".

[93] She performed most of the tracks from the record including "Breathe Me" and "Water", as well as cover songs at the 2024 edition of Summer Sonic Festival in Osaka, Japan, on 17 August 2024.

[100][101] Tyla performed a medley of "Water" and "Push 2 Start" in Brooklyn Navy Yard, New York City on 15 October 2024, at the 2024 Victoria's Secret Fashion Show[102][103] and again in Co-op Live, Manchester, United Kingdom on 10 November, at the 2024 MTV Europe Music Awards.

[106] In partnership with Absa Group and YFM, the event took place at the SunBet Arena and it was live streamed on Showmax to viewers across 44 countries.

[130][131] A teaser video, which Tyla shared on social media accounts on 13 March 2024, depicts her and Lisa of Blackpink previewing the song.

Concluding the review, Anifowose stated: "there is no skippable song" on the album and called it "one of the most groundbreaking debuts" from an African pop star.

[56] Beats Per Minute's Lucas Martins complimented the album's versatility, noting it "presents restrained yet club-ready songs" that make for the "perfect vibe".

[38] According to Tai Saint-Louis of HipHopDX, the album proves Tyla has the potential to become "one of the genre-defining stars of her generation", saying "she comes off as organically comfortable".

[44] i's Ed Power wrote Tyla stays on "the front foot" on an album where "forward motion is a recurring metaphor".

[61] Writing for The Line of Best Fit, Amaya Lim said Tylas's unique selling point is that "she has all the trappings of a real Popstar".

[59] Pitchfork's Julianne Escobedo Shepherd began her review noting that on the album, Tyla "flexes her fidelity to pop-R&B" and that it "pulses with amapiano's log-drum heartbeat".

[58] Writing for Rolling Stone, Will Hermes wrote that the album "coasts safely on its vibes" and that her debut "shows she's up to the challenge", labelling her the most "effective ambassador" for amapiano.

[153] It accumulated over 630,6 million streams on Spotify, breaking a record previously held by Nigerian singer Burna Boy in under a week.

Tyla in a white long sleeve crop top and blue mini skirt signing an item.
Tyla hosting a meet and greet in Shoreditch , England on 27 March 2024.
A woman in a pink skin-revealing dress and a diamond necklace holding a Vogue written microphone.
Tyla during an interview with Vogue ( Taiwan ) on the red carpet at the 2024 Victoria's Secret Fashion Show .