Butterick Publishing Company

Both magazines were aimed at women and served as a means to sell Butterick paper patterns via mail order.

The magazine served as a marketing tool for Butterick patterns[4] and discussed fashion and fabrics, including advice for home sewists.

[5] By 1876, E. Butterick & Co. had become a worldwide enterprise selling patterns as far away as Paris, London, Vienna and Berlin, with 100 branch offices and 1,000 agencies throughout the United States and Canada.

William Proctor Wilson was the first chief executive officer of the privatized Butterick.

In 1988 management sold approximately 60 percent of the company to Robert Bass's Acadia Investors.

Designed for both boys and girls, the pamphlets featured eight pages of stories, artwork and contests.