Some buzzwords retain their true technical meaning when used in the correct contexts, for example artificial intelligence.
It has been stated that businesses could not operate without buzzwords, as they are the shorthands or internal shortcuts that make perfect sense to people informed of the context.
"[6] Buzzwords also feature prominently in politics, where they can result in a process which "privileges rhetoric over reality, producing policies that are 'operationalized' first and only 'conceptualized' at a later date".
The resulting political speech is known for "eschewing reasoned debate (as characterized by the use of evidence and structured argument), instead employing language exclusively for the purposes of control and manipulation".
It has been asserted that buzzwords do not simply appear, they are created by a group of people working within a business as a means to generate hype.
"[11] Forbes hosts an annual "Jargon Madness" game, in which 32 of "corporate America's most insufferable expressions" are played off against each other in a bracketed, basketball-style tournament to determine the buzzword of the year.
[12] LinkedIn publishes an annual list of buzzwords to avoid in creating résumés (British English: CVs) – "trite, empty words that may sound good to your ear but say almost nothing".
The 2014 list: motivated, passionate, creative, driven, extensive experience, responsible, strategic, track record, organizational, and expert.
[15] The "Weird Al" Yankovic album Mandatory Fun contains the song "Mission Statement", which is a long list of essentially meaningless buzzwords.