Bwin Interactive Entertainment AG, formerly known as Betandwin, is an Austrian online betting brand acquired by Entain PLC.

The group operated under international and regional licences in countries like Gibraltar, the Amerindian reserve of Kahnawake (Canada), and Belize; and Germany, Italy, Mexico, Croatia, Austria, France,[2] and the United Kingdom in Europe.

In June 2005, the group acquired betoto.com, a company that offers a fixed-odds betting service to punters around the globe, in an effort to expand its presence in the Greek market.

In December 2005, Betandwin acquired Ongame e-Solutions AB, a move consistent with the group's strategy to expand into the poker market.

The merged company was listed on the London Stock Exchange, with joint CEO's Norbert Teufelberger and Jim Ryan.

These include bets on politics and entertainment, such as the Oscars, Talent Shows, the Eurovision Song Contest, and "Miss" events.

PokerRoom was one of the first online poker sites to provide multi-language support, and catered to Danish, German, Spanish, French, Italian, Russian, and Swedish speakers.

PokerRoom also maintains a play money only site, PokerRoom.tv, that is advertised in Canada on the boards of National Hockey League rinks, as well as on U.S. television networks like ABC.

As the global legal framework for Internet gambling is a complicated mix of laws and regulations, Bwin's situation varies depending on the country concerned.

For several years now, the United Kingdom and Italy have been examples of countries that have regulated their online gaming markets to the advantage of all stakeholders.

Just recently, Italy extended its online licenses to include poker tournaments, and countries like France, Spain, and Denmark announced their intention to permit private operators access to their markets under stringent conditions and controls.

Other countries, on the other hand, are still pursuing a policy of maintaining a state monopoly of internet gaming, or even a complete ban.

On 15 September 2006, Norbert Teufelberger and Manfred Bodner were arrested[13] at a press conference in La Turbie, France, due to offenses against the French gambling laws.

Due to the enactment of the Safe Port Act, Bwin stopped taking bets from United States-based players in October 2006.

[15] The EFTA Court held hearings in January 2007 to decide on the admissibility of a state monopoly for betting and gaming according to European Law.

[16] Bwin sponsored football giant Real Madrid from 2007 to 2013 and they were also a premium partner of FC Bayern Munich.

In 2010, Bwin became the title sponsor of the races in Jerez and Estoril and official partner of the GP in Brno, Misano, Mugello.

[21] In November 2009, the city acted further by moving against sport stores which sold shirts from other teams, such as Milan and Real Madrid.

[citation needed] In 2017, Bwin signed a three-year partnership with Italian football club Inter Milan becoming its first official betting partner.

[23] As of 2020 the agreement is in jeopardy with the Spanish government informing all La Liga clubs that betting sponsors will be banned from the start of the 2021-22 season.

[24] In 2020, Bwin announced a three-year partnership with the Belgian Pro League becoming the official sports betting partner of Belgium's top tier football division.

Bwin is able to broadcast live coverage of football matches to customers using both online and mobile platforms as part of the agreement.

[26] In August 2021, Bwin signed extended deals with German Bundesliga football clubs Borussia Dortmund, Union Berlin, and FC Köln, as well as 2.