"To promote it, the band supported Blur for a one-off show at the Mile End Stadium in London, and appeared at the Glastonbury and Reading Festivals.

[8] Creation Records marketing manager John Andrews thought it would be an attempt at prolonging the band's lifespan; guitarist Martin Carr was optimistic that the album would be a popular seller, though it might take repeated listens to sink in.

Mark Sutherland, the features editor for NME, told Saunders that there was only a single way to approach the album from a journalistic standpoint: "'They were a pop band who had success and now they're not.

In preparation for a tour of the UK, the band learned that Creation Records had vetoed several of their proposals, such as declining support from DJ Propellerheads, who were intended to give the shows a Screamadelica-type atmosphere, for monetary reasons.

(See Whatcha Got)" at #25, "C'mon Kids" at #18 (their second and last UK top 20 single), and a radio edit of "Ride The Tiger" (shortened by over three minutes from the album version) made #38.

"[22] Music journalist Mark Beaumont said the album "deserved the edict of 'post Britpop classic'",[23] while Cavanagh referred to it as "harsh and uncompromising".

[10] Author Dave Thompson, in his book Alternative Rock (2000), wrote: "Transitionally awkward, the Boos' new direction turns out to be less a cul-de-sac than a suicide note.

[15] According to Martin Sainsbury of Drowned in Sound, Nicky Wire of Manic Street Preachers also listened to "little else for a year," whereas Radiohead "went back to the drawing board when hearing it during the OK Computer sessions.