C. F. Hathaway Company was a manufacturer of shirts for men and boys, located in Waterville, Maine, United States.
On April 1, 1853, he wrote in his diary that he had agreed to form a partnership with his brother George to create a factory in Waterville to be incorporated as C. F. Hathaway and Co. On May 18, 1853, he purchased an acre of land on Appleton Street for $900 from Samuel Appleton, which was the site of the Hathaway Shirt Factory for more than one hundred years.
[citation needed] Hathaway is most famous for its "man with an eye patch" advertising campaign created by Ogilvy & Mather in 1951.
[1] Inspired by a picture of public servant Lewis Douglas, who had lost an eye in a fishing accident,[2] David Ogilvy recruited Baron George Wrangell, a Russian aristocrat with 20/20 vision, to appear in the ads.
[5] The "Hathaway man" reappeared in a 1993 sketch on Saturday Night Live, played by Phil Hartman sans moustache.