[3][4] It began operations on 5 October using the Türksat 3A satellite and equipment imported from Germany and the United States.

It was set to promote the state's policy while representing the business interests of SOCAR, and also to become the leading television channel in the South Caucasus region.

[13] CBC was accused of allegedly promoting anti-Armenian propaganda in January 2024 through one of its documentaries titled Elimination of Yerevan's History.

[16][17] During its existence as ATV International, the channel had broadcast news programming in English, Armenian, Persian, and Russian, in addition to native Azerbaijani.

It also aired documentaries regarding the heritage, culture, art, and architecture of Azerbaijan, as well as concerts of prominent Azerbaijani artists and local and foreign feature films.