The company was founded by Ian Williams, a computer programmer from Doncaster who started developing games for the Sinclair ZX80 shortly after its launch.
After the initial company success he employed Giles Hunter (a manager from Doncaster W.H Smiths) to help expand the business.
The company expanded to different formats with titles like Steve Davis Snooker and Colossus Chess seeing releases on most platforms of the day.
[5][6][7][8][9][10][11] The launch of the budget label Blue Ribbon saw simple arcade type games diverted to that label with CDS concentrating on full price titles, often incorporating tie-in licences such as Brian Clough's Football Fortunes and Sporting Triangles.
[17] The Complete Home Entertainment Centre was a compendium of games that were later split and sold as stand alone titles by Blue Ribbon (such as Video Card Arcade and Dominoes).