On February 29, 2012, Bayshore Broadcasting Corporation received CRTC approval to operate a new FM radio service to serve Shelburne, broadcasting on 104.9 MHz at a power of 50,000 watts.

[1][2] Bayshore owns a number of radio stations across central Ontario.

That same day, a new radio station, owned by MZ Media was also approved in Collingwood, Ontario.

According to the country104.ca website, the station was expected to launch in late spring 2015, but missed that target as well.

It would not be until October 2015 when the station began on-air testing at 104.9 FM.