By the 1990s, CFJC had delegated its national advertising sales to Western International Communications, owner of fellow CBC affiliate CHBC in Kelowna.

Canwest acquired CHBC in 2000 and assumed the same role in selling advertising and providing programming, primarily from its CH television system.

On November 1, 2005, the Canadian Radio-television and Telecommunications Commission (CRTC) announced it had received an application from Pattison to disaffiliate CFJC from CBC Television.

The 2006 affiliation switch had left CBC Television solely dependent on cable and satellite carriage of its Vancouver station CBUT in the market, with no new terrestrial transmitters being installed in the Kamloops area.

The Canadian Broadcasting Corporation indicated it had not budgeted for this scenario and therefore could not afford to replace the transmitters, as it has done in most cases in years past when private affiliates left the network.

affiliates would begin receiving programming from Rogers Media's Citytv system starting September 1; CFJC and CKPG would also become part of a new regional sales initiative known as "inTV".

On May 3, 2012, Rogers announced that it renewed the Citytv affiliation agreements with the Jim Pattison Group, which were originally slated to expire that August; under the agreement, CKPG largely became a semi-satellite of CKVU-DT, broadcasting the majority of its programming in pattern with the Vancouver O&O (including Breakfast Television), but opting out for locally produced midday and evening newscasts.