Despite the success of the format in Vancouver at CHQM, CJQM failed to attract an audience in Winnipeg and was sold in 1965, becoming CFRW-FM, and then was bought by CHUM Radio.
On August 29, 2006, at 8:45 a.m., CHIQ announced that after 25 years that it would no longer exist and that a new station would be created within a seven-day time span based on comments provided by listeners.
During this time, long-time morning show hosts Beau & Tom, who had been on CHIQ since 1989, moved to sister station CFWM-FM.
[9][5] On January 4, 2011, Beau, Tom and Frazier returned to CHIQ, with the former Curve morning duo of Jay Richardson and Andrea Collin moving to CFWM.
The sale was part of divestments tied to Bell's acquisition of Astral Media, and gave Jim Pattison Group its first stations in Manitoba.
Radio; the brand and format was modeled after Edmonton sister station CKNO-FM, which carried a focus on topical discussions and listener engagement wth DJs.
General manager Mark Patric stated that the station would feature current hits and classic alternative rock from the past 25 years, with the station promoting core artists such as Arkells, Cage the Elephant, Coldplay, Death Cab for Cutie, and Foo Fighters.