De Antonio started discussing the idea with Adeyemi Ajao, one of the founders of Tuenti, and Brendan F. Wallace.

[9] Initially, the service was called "Executive" and was intended for a niche group, with high-end vehicles that were slightly more expensive than taxis.

[17] The company operates in ten Spanish cities as of 2022 – Alicante,[18] A Coruña,[19] Barcelona,[20] Madrid,[21] Málaga,[22] Murcia,[23] Santander,[24] Seville,[25] Valencia[26] and Zaragoza.

[27] A year after its establishment in Spain, Cabify launched operations in Latin America, opening subsidiaries in Mexico, Chile and Peru.

[33] At that time, the company operated in six Mexican cities: Guadalajara, Mérida, México D. F., Monterrey, Puebla and Querétaro.

[34] In 2016, Cabify started operating in Argentina (Buenos Aires and Rosario),[35] Brazil (São Paulo),[36] Costa Rica,[4] Bolivia and Panama.

[39] Cabify later opened in Cali in April 2016 and announced its expansion to Medellín and the Caribbean region, more precisely to the cities of Barranquilla and Cartagena.

Cabify considers corporate users to be the focus of the company's service offering [46][47] although private passengers account for most of its revenue.

Cabify places an emphasis on repeat customers, for example by steering its cars in peak hours towards habitual users rather than those that offer the most lucrative one-off fare.

Because of this approach, the company claims that it has no need to subsidize drivers or offer steep discounts to users, compared with rivals.

[52] However, this selection process was marred by the murder of a young female customer in Puebla, Mexico by one of Cabify's drivers.

Drivers are also required to take the fastest way to the destination - if they change the route without the passenger's approval, they can be penalized by Cabify.

[51] In March 2017, the killing of the 19-year-old girl Maria Castilla by a Cabify driver in Mexico raised questions regarding the safety with ride-hailing services.

[43] In the case of Spain, all the drivers work as "collaborators" for Cabify, and they do this under a commercial contract for the supply of services, either as part of a company or as freelance owners of a vehicle fleet.

[59] In January 2019, Cabify suspended its operations in Barcelona after the Catalan government voted a new rule requiring a 15-minute notice for booking a car.