LIME, an acronym for 'Landline, Internet, Mobile, Entertainment', was a communications provider owned by the British based Cable & Wireless Communications for its operations in Anguilla, Antigua & Barbuda, Barbados, British Virgin Islands, Cayman Islands, Dominica, Grenada, Jamaica, Montserrat, St. Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines and Turks & Caicos in the Caribbean.

[7] However, rival operator Digicel issued court proceedings against the British Virgin Islands regulator, arguing that he had acted improperly by imposing a limit of three licenses (one of which was awarded to a local cable television company and has not been exercised).

High Court Judge Rita Joseph-Olivetti found in favour of Digicel and quashed the original decision,[8] which had been controversial.

[10] During the intervening period, bmobile has obtained a virtual stranglehold on the cellular telecommunications market in the British Virgin Islands by a combination of low prices and aggressive advertising, as well as significant investment in infrastructure and technology.

The merger has since become a hot button in the region especially since the company's largest competitor, Digicel lacks sufficient fixed line voice and data capability.