[1][2] Founded in May 2008, inspiration for the confectionery-themed photoblog began when site-master Jen Yates received an e-mail that included a photo of a sheet cake, decorated with a customer's verbatim request: "best wishes suzanne, under neat that, we will miss you".

[1][3] Yates, a resident of Orlando, Florida, began searching for images of what she describes as "unintentionally silly, sad, creepy or inappropriate" cakes.

[4] She posted the images to her new blog, Cake Wrecks, but assumed a limited supply of strange cake photography would result in the blog running out of available material.

An increasing amount of "Wrecker" photos submitted by site readers revealed "cake wrecks" are inevitable in the baking industry.

[7] Described as an Internet phenomenon by The New York Times, Cake Wrecks quickly gained in popularity.