The California Raisin Advisory Board (or CALRAB) was a California state marketing commission based in Fresno, California that was created in the mid-1900s to coordinate the regulation and promotion of the state's raisin crop.
[1] The group became most noted from 1986 to 1994 for developing an international advertising campaign using The California Raisins claymation characters.
[1] The California Raisin campaign was funded by an initial grant of US$3 million from the United States Department of Agriculture.
[2] CALRAB was closed on July 31, 1994, after the success of the campaign had triggered a vicious cycle: because it was a nonprofit organization and could not profit from the California Raisins, CALRAB chose to divert earnings from the campaign to fund more advertisements, thereby increasing costs until members revolted.
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