[14] It uses the same definition of data brokers as in the California Consumer Privacy Act, applying to companies which made more than $25 million in revenue the previous year, and which “annually buy, sell, or share the personal information of 100,000 or more consumers or households.” that make more than 50% of their annual revenue from the sale of personal information.

[14] Deletion requests denied because of the data brokers' inability to verify them are required to be processed as opt-outs for the sale and sharing of the consumer's personal information.

[16] The bill, written by Sen. Josh Becker and introduced on 8 February 2023,[17] was intended to simplify the process and make it practical to use.

[16] The bill was passed in the context of long-held calls by civil liberties and privacy advocates for heavier regulation the industry, citing concerns about the lack of transparency in the sharing of consumer data and of the use of the data by law enforcement without a need for subpoenas or warrants.

[12] Proposed regulations related to the bill were released by the California Privacy Protection Agency on July 5, 2024, and public comments were considered until August 20, 2024.