The supporters of Prop 23, Assemblyman Dan Logue and Ted Costa, decided to circulate a petition to accomplish a suspension of the environmental regulations.
[10] If campaign spending on the proposition does reach that level, it could be because supporters and opponents view the battle over the suspension of AB 32 as symbolic in the larger national debate over global warming.
Steven Maviglio, speaking for a group that wants to keep AB 32 intact, said, "...this could be a ground zero for the battle for the future of clean energy".
The Official summary: "Suspends State law that requires greenhouse gas emissions be reduced to 1990 levels by 2020, until California’s unemployment drops to 5.5 percent or less for four consecutive quarters.
While Proposition 23 was put forward by a group of individuals, it immediately drew the support of large corporations and eventually became identified with out-of-state oil interests.
[17] According to Cal-Access figures, as of October 19, donations totalling $9.1 million had been made to the "California Jobs Initiative Committee":[18][19] According to the LA Times, the Adam Smith Foundation is a non-profit based in Jefferson city, Missouri.
We expect support from a very broad group of individuals, companies and associations who are currently concerned with keeping and creating jobs in California".
He said in early May, "While some companies in California have said they’re worried about the cost of the planned greenhouse gas limits, the new regulations will boost the state’s economy by creating 'clean-tech jobs'".
[26] The viral spot which runs for 1 minute 10 seconds, motioned for a 'No on 23' vote and received more than 50,000 web hits on YouTube alone in the 72 hours leading up to the ballot deadline.
Michael Kieschnick, the president of CREDO Action, said, "What is particularly troubling is that anyone who buys gasoline from Valero is now helping to fund audacious attacks on California's air quality standards.
The communications director of the campaign, Anita Mangels responded, "We are not about stopping carbon reduction... We are about doing it in a responsible manner that won't destroy jobs and cost billions of dollars at the worst possible time".
[23] On November 25, 2009, the group People's Advocate filed a request with the Office of the California Attorney General for an official ballot title on 09-0094.
On July 29 the Howard Jarvis Taxpayers Association sued Attorney General Jerry Brown claiming that the ballot description was deceptive.