Callaway Went Thataway is a 1951 American comedy western film starring Fred MacMurray, Dorothy McGuire, and Howard Keel.

[2] Mike Frye and Deborah Patterson, co-owners of an advertising firm, have a big hit when they recycle some old Western films starring "Smoky" Callaway (played by Keel) for a new television audience.

Help comes in the form of a letter from a real cowboy named "Stretch" Barnes (also played by Keel), who complains that his friends keep making fun of him because of his resemblance to Smoky.

After a dinner with Lorrison and his wife Martha, a big fan of the actor, Frye and Patterson get the go-ahead to launch a marketing campaign.

That night, the law firm's west coast representative (an uncredited Hugh Beaumont) shows up with the legal document setting up the charity foundation.

When Smoky comes to, he realizes he cannot stop Stretch, so he goes back to Mexico, since he would only get paid a modest salary for a lot of hard work.