Callicarpa (beautyberry) is a genus of shrubs and small trees in the family Lamiaceae.

The fruit is a berry, 2–5 mm diameter and pink to red-purple with a highly distinctive metallic lustre, are very conspicuous in clusters on the bare branches after the leaves fall.

The berries last well into the winter or dry season and are an important survival food for birds and other animals, though they will not eat them until other sources are depleted.

American beautyberry (Callicarpa americana) is native to the southeastern United States.

[10][11] Four chemicals isolated from Callicarpa have been shown to act as insect repellents: borneol,[12] callicarpenal, intermedeol, and spathulenol.