Calty Design Research

Morohoshi was an assistant manager in Toyota who had recent completed work on the third generation Corolla and the Tercel and Corsa.

Morohoshi had to develop both the direction for the new center and physical realities such as selecting the building, fitting it out and hiring staff.

After one year under Morohoshi's management, Calty started working on the second generation Celica, aimed at the American market.

[3] With the aid of design consultant and longtime Art Center faculty member Strother MacMinn, pure research was also undertaken in the form of concept cars.

The Calty design was chosen, although the detailed work to turn it into a production car was done by Development Center 2 in Japan.