Wright's newly formulated double-acting baking powder took its name from the French-derived, colonial-era word for a Native American ceremonial pipe, given to the lands now known as Calumet City, Illinois.

The new baking powder formula replaced cream of tartar with aluminum phosphate and also included dried egg whites.

In 1929, William Wright sold out to General Foods and the "Calumet" baking powder became one of its many name brands.

Cans of Calumet Baking Powder were used as props in the larder scenes of the 1980 film, The Shining.

This detail is noted early in the 2012 documentary Room 237, as the catalyst for Bill Blakemore's theory that the film is an allegory for the mass dying of Native Americans following European colonization.