The theatre was refurbished in 1950—the original gold and silver décor was painted over in red, and candelabras and chandeliers were added.

Theatres looked for a new style appropriate to the greater sophistication of their entertainment and found it in the Germanic moderne forms of simple shapes enlivened by concealed lighting, shiny steelwork and touches of bright colour; this was not taken up by cinema designers until 1935.

An early production staged on October 19, 1930, by Ninette De Valois future creator and for many years central figure of the Royal Ballet.

This was followed by a month run of illusionist Derren Brown's Something Wicked This Way Comes tour, before the London première of Flying Music's Dancing in the Streets, which opened on 7 July 2005.

Matilda the Musical commenced performances at The Cambridge from 18 October 2011, with an official opening night on 22 November 2011.