[1][2] The society aims to introduce university students to the world of wine through regular tastings during the academic term, and other activities and events.
A number of past members have entered the international wine trade.
[3] Prominent wine writer Hugh Johnson joined as an undergraduate at King's College, Cambridge in the 1950s, with his roommate and fellow member Adrian Cowell.
[4] In January 2013 the Society marked the 350th anniversary of the day diarist Samuel Pepys "drank a sort of French wine called Ho Bryan, that hath a good and most particular taste that I never met with."
[5] Members of Cambridge University Blind Wine Tasting Society (CUBWTS) participate in the annual Varsity blind wine tasting match, sponsored by Pol Roger,[6][7][8] and other blind wine tasting competitions.