[4] The company was owned and operated by David J. Harding and was originally formed in 1988 as a wholesale association with giftware such as Waterford Crystal and Blue Mountain Pottery.

The company entered the video game market, featuring Nintendo World Championship of 1990 winner Thor Aackerlund as the spokesperson,[5] considered one of the first professional gamers.

[6] Camerica held the rights to publish most Nintendo Entertainment System games from Codemasters in North America.

[10] Camerica was notable for being an unlicensed distributor, reverse engineering cartridges[11] that would bypass Nintendo's 10NES lock-out chip.

[12] Like the circuit used in Color Dreams cartridges, Camerica's workaround generates glitch pulses that freeze the lock-out chip.