In 1978, Ballvé decided to sell 50 percent of company to Beatrice Foods International, in which Campofrio wanted to expand outside Spain.

Campofrío acquired the majority of Omsa in 2000 and merged with Navidul to solidify Spanish market leadership.

In 2002, Campofrío created the Primayor brand to take over the former Campocarne subsidiary and integrate its Omsa and Navidul operations.

In May 2013, Smithfield Foods, Campofrio's principal stockholder, increased its share to 36.99%, after the latter was acquired by Shuanghui International Holdings of China for $7.100 million.

[5] Again Icíar Bollaín directed the advertisement, in this case, the one corresponding to the 2015 campaign, entitled Awakenings and starring Emma Suárez and Tristán Ulloa.

[7] Isabel Coixet was in charge of directing the 2017 ad, which was titled Amodio, set in a psychiatric hospital and featured interventions by Carmen Maura, Joan Manuel Serrat, Baltasar Garzón, Risto Mejide, Candela Peña, Irene Villa, Ona Carbonell, David Broncano, Montserrat Domínguez and Dani Mateo.

Starring Antonio de la Torre Martín, Silvia Abril and Belén Cuesta accompanied by David Broncano, Jaime Peñafiel, Enrique San Francisco, El Langui and Azúcar Moreno, among others.

[9] In 2019 it was titled Fake Me and was directed by Daniel Sánchez Arévalo, being played by Javier Gutiérrez, Brays Efe, Yolanda Ramos, David Broncano, Susi Caramelo, Quique San Francisco, Iker Jiménez, Jordi Hurtado and Boris Izaguirre.