[11] Its reward program allowed cardholders to earn up to 1.5% cash back based on the amount of eligible annual purchases made on their card.

In 2007,[citation needed] it created the Vacation Advantage MasterCard, with cardholders rewarded with points that could be redeemed for any vacation-related purchase.

Cardholders could earn double cash back at Canadian Tire and Mark's Work Wearhouse stores.

[citation needed] On May 1, 2018,[14] the cards were rebranded under the Triangle Rewards name, to match up with Canadian Tire's new customer loyalty program.

[citation needed] On March 11, 2022, Canadian Tire announced that Triangle Mastercard holders would earn 10¢ by using their card on fuel purchases at any gas station across the nation.