The Urban Music Association of Canada (UMAC) is a Canadian non-profit[1] organization focused on showcasing and expanding Canadian urban music established in 1996.
UMAC offers a variety of service such as workshops, tours and also hosts the Canadian Urban Music Awards.
[3] UMAC was established in 1996 to promote urban music in Canada.
[5] The UMAC created its annual Canadian Urban Music Awards in 1998[1] "to garner more attention for the country's growing urban-music scene.
"[6] In 2004, the awards covered 24 categories including soca, gospel, jazz and spoken word.