Channel 10 had in its beginnings a general programming that served as daily teaching for the students of the different schools.

The teacher lit the television where a video of a specific class was presented and then it continued with the traditional teaching: support in methodological books that had been developed according to the content given in the study programs.

[2] In this way, TVES became the first country in Central America that had the necessary resources to have an educational channel, since the demographic factors were very favorable for its projection.

That same year, the Educational Cultural Television studios were inaugurated, in Ciudad Normal Alberto Masferrer, in San Andrés, by President Lyndon B. Johnson of the United States.

However, in 1968, Televisión Educativa carried out experimental programs and at the same time conducted training courses in the studios and commercial facilities in San Salvador, while building its own production center.

With the beginnings of Educational Television, there is an openness to relations with countries and international organizations with experience in this field, thus receiving help for its personnel from the US, Japan, Brazil and Mexico.

But the development of educational television had different changes and studies from different universities in other countries, so it went through many evolutions in its process, which led to use two air frequencies between channels 8 and 10.

In 1979, Televisión Educativa has the support of the Government, it is affected by the coup d'état of President General Humberto Romero.

It is at that moment that the role of Cultural and Educational Television in this country was rethought, creating a logo that identifies it.

International aid and the transmission of educational programs cause chaos within the institution, because there were no compatible computers with the formats they sent.

This last change is added to the six transformations that the image of the channel has suffered to date, replacing the one that was maintained during the 15 years.