The 5D Mark IV is offered as a body only or in a package with an EF 24-105mm f/4L IS II USM zoom lens or an EF 24-70mm f/4L IS USM zoom lens; at introduction, the suggested retail price was $3,499, with 24-105 f/4L IS II kit $4,599, and with 24-70 f/4L IS kit $4,399.

Pricing was set at $99 USD and cameras shipping with the feature upgrade pre-installed were announced for July 2017.

[5] In early 2019 Canon released a Voice Tag upgrade for existing EOS 5D Mark IV cameras.

VIDEO: 720p | 1080p | Uncompressed 1080p | 4K | 5.5K | 8K ⋅ SCREEN: Flip (tilt) F , Articulating A , Touchscreen T ⋅ BODY FEATURE: Weather Sealed

SPECIALTY MODELS: Astrophotography a | Cinema EOS C | high resolution camera S | no AA filter effect R ⋅ FIRMWARE ADD-ON: x Magic Lantern Support