At that time, executives Fernando Londoño Henao, Cayetano Betancur, Carlos Sanz de Santamaria, Pedro Navias and Germán Montoya began to raise the possibility of establishing the first television programming company (or programadora).

A year later, in 1955, this idea was accepted; it was decided the rights would be split with the national broadcaster, creating TVC (Televisión Comercial Limitada).

In 1967, the National Institute of Radio and Television, Inravisión, which at the time operated the Canal Nacional, awarded by means of a tender to TVC 45 hours of programming a week.

In 1972, Campeones de la risa was born, later known as Sábados felices, a humor program directed by Alfonso Lizarazo until the end of the 1990s, and which still continues in the air as of 2020.

Caracol TV would steadily increase its programming output and by the late 1980s it was producing the 20:00 telenovela, a slot including San Tropel, Quieta Margarita, Música Maestro, and Calamar, among others.

Caracol TV was one of the Colombian programadoras which belonged to the Organización de Televisión Iberoamericana as the OTI Colombia consortium, allowing it to become one of the rights holders for the Olympic Games and the FIFA World Cup.

In 2007, the construction of its new headquarters in the La Floresta sector, Suba, north-western Bogotá, with an estimated cost of 30 million dollars, was completed.

In August 2011, Caracol signed an agreement with the Arirang TV channel, operated by the Korea International Broadcasting Foundation, which would allow the two networks to cover news, sports and other topics of general interest, as well as the exchange of cultural, artistic, scientific, sports, news and other aspects when they require it, while they will join for the co-production of television programs.

Shortly before the beginning of the 2014 FIFA World Cup, Caracol HD2, a digital subchannel carrying some sports events and simulcasting the main HD feed the rest of the time, would be launched.

In November 2014, Caracol acquired an application developed by Gil Rabbi in collaboration with the Keshet franchise, for the interactive TV game show TOUCH.