These were some of the first television programmes to contribute to a nascent regional integration movement[citation needed] and enjoyed wide viewership,[citation needed] particularly CaribScope, a magazine containing arts, cultural and general-interest features submitted by member stations.

Leadership of the association is mainly rotated between representatives of the affiliated media houses.

On 9 June 2000 the commercial operations of the CBU and the Caribbean News Agency were merged into the Caribbean Media Corporation, also based in Barbados, which has carried on the business of television production begun by the CBU.

The CBU's current mandate includes the facilitation of some broadcast services, representation, and training of the staff of member stations in support of a unified Caribbean community.

It holds an Annual General Assembly (AGA) in one of the member nations every August.