[7] Some of the company's original logos include an elephant, after which some of its lagers are named, and the swastika,[note 1] the use of which was discontinued in the 1930s because of its association with political parties in neighboring Germany.

The species of yeast used to make pale lager, Saccharomyces carlsbergensis, was isolated by Emil Christian Hansen at the laboratory in 1883 and bears its name; this was shared freely by Carlsberg.

[citation needed] It reopened in a fully refurbished museum called Home of Carlsberg in December 2023.

[16] In 2024, a High Court Judge approved a £3.3bn deal for Carlsberg to buy UK drinks maker Britvic.

Britvic, external, based in Hemel Hempstead, Hertfordshire, employs about 4,500 people and produces J20, Robinsons squash and Tango.

[22] Carlsberg Sweden (Sverige) is based in Stockholm, and owns the Falcon Brewery in Falkenberg, and the Ramlösa mineral water bottling facility in Helsingborg.

Other European brands include: Birrificio Angelo Poretti (Italy), Feldschlösschen (Switzerland), Holsten (Germany), Jacobsen (Denmark), Karhu (Finland), Kronenbourg (France), Super Bock (Portugal) and Tetley (UK).

[25] The company is a significant operator in the brewing industry in Azerbaijan, Kazakhstan and Uzbekistan, owning its subsidiaries through Baltic Beverages Holding which initially was a joint venture between Carlsberg and Scottish & Newcastle in Russia.

For these reasons, in March 2012, Carlsberg suspended production at its Uzbek plant and asked its employees to take an unpaid leave.

The company acquired Huizhou Brewery in Guangdong Province in 1995, which started to supply both the mainland Chinese and Hong Kong market.

[38] Carlsberg formerly had a brewery in Tai Po, Hong Kong; it was established in 1981, but shut it down in 1999[39] due to high costs.

Strong beers dominate the Indian market, estimated in 2008 to total approximately 17 million hectolitres with over a 72% share.

In addition, Carlsberg Malaysia, through its subsidiaries, has a wide range of imported international beer brands, including Hoegaarden, Stella Artois, Budweiser, Grimbergen, and Beck's.

[44] On 13 November 2024, managing director Stefano Clini announced the new RM343 million facilities in the brewery that is aimed at improving sustainability and increasing productivity efforts.

[47] Singha beer began being produced by Carlsberg's Russian plant for distribution in European markets in March 2013.

For the British market Carlsberg called the drink Special Brew, and production was started in Northampton in the mid-1970s.

At 7.5% alcohol (previously 9%, then 8% for a short time), Special Brew is part of a group of strong lagers that are termed "super-strength" in the UK and malt liquor in the USA.

In 1901, at brewer Carl Jacobsen's initiative, the Architect Professor J. L. Dahlerup created a tower resting on four elephants carved in granite from the Danish island of Bornholm.

[57] The four elephants each bear the initial of one of Carl Jacobsen's children: Theodora, Paula, Helge and Vagn.

[citation needed] To the west of the gate, Carl Jacobsen's motto was inscribed: Laboremus pro Patria (Let us work for our country).

[61] Carlsberg's tagline "Probably the best lager in the world" was created in 1973 by Tony Bodinetz at KMP for the UK market.

[62][63] It began to appear in company corporate ads around the world from the 1980s onwards until it was replaced in 2011 in most regions by new tagline "That calls for a Carlsberg".

Lines from the film gave rise to one of Carlsberg's best known advertising slogans in the UK: "worth waiting for".

Copenhagen, Havant and Waterlooville,[77] Odense Boldklub,[78] Pirin Blagoevgrad and are also the secondary sponsor (after Eircom) of the Republic of Ireland national football team[78] and Tottenham Hotspur F.C.

[79] On 13 July 2011 Carlsberg signed a sponsorship contract with Hajduk Split and contributed 40,000 Euros to the team to help avert a financial crisis in 2013.

[84] Other projects funded by the Carlsberg Foundation include: Dating the Greenland Ice Core, Uncovering the Iron-Age in Northern Europe, Discovering the Secrets of Molecular Diversity, and Creating Dictionaries on the Web.

[10] Danish investigative site Danwatch accuses Carlsberg of participating in government oppression of Uyghurs by operating breweries, producing Wusu Beer, and holding the Wusu Beer Festival in Xinjiang while the government sanctions Muslims for abstaining from alcohol.

[88] In March 2022, Carlsberg issued a press release stating they would leave the Russian market following the continued invasion of Ukraine by Russia as part of the Russo-Ukrainian War.

[89] By the following March, Carlsberg had not left and was exploring the possibility of a buyback clause[90] but in June 2023 the company announced that a deal to sell the Russia business had been reached.

[91] In July 2023 Russia seized the shares in the Carlsberg-owned Baltika Breweries and placed it under the control of the Russian Federal Agency for State Property Management.