Carly Marie Foulkes is a Canadian model and actress who became known for appearing in a series of T-Mobile myTouch 4G television commercials, in which she often wore pink/magenta-and-white summer dresses.
[3] Foulkes appeared on the April 2009 cover of Mexican Elle magazine and in advertisements for Rugby Ralph Lauren,[2] Abercrombie & Fitch, Macy's, and Tommy Hilfiger.
[5] As of early 2011, a Los Angeles Times writer described her look as Anne Hathaway meets Kim Basinger, noting that she was still often confused with fellow Canadian Jessica Paré.
[6] Her T-Mobile USA ads ran on major United States networks and multiple web sites.
[3] In August 2011, Sprint Nextel's Virgin Mobile prepaid service referred to T-Mobile and Foulkes with caricature ads featuring a brunette in a pink dress.
[20] On December 1, 2011, veteran Glee director Alfonso Gomez-Rejon directed about six surprise singing and dancing mall performances of "Home for the Holidays" by Foulkes and 100 Chicago-area women in magenta dresses.
[21][22] The full video was posted on YouTube with a run time of 3:48, and it was presented in a 60-second national television commercial starting on December 12, 2011.
[24] On April 17, 2012,[25][26] T-Mobile launched a rebranded ad campaign that included broadcast and cable TV, Hulu, YouTube, and mobile, as well as print.
[27] In the refreshed ad campaign Foulkes starred in a commercial, entitled "Alter Ego", in which she discards her usual pink dresses and high heels for a black-and-pink biker outfit and boots before embarking on a motorcycle ride.
[31][32] In March 2013, Foulkes was described as "one of the most recognizable brand spokespeople" by Business Insider journalist Laura Stampler even after converting from a pink dress wardrobe to a bad girl/biker chick image.
[33] Later that spring, when T-Mobile prepared for its April rollout of the iPhone 5, it selected an advertising campaign without Foulkes, ending her two and a half-year tenure as spokesperson.
[34] An official T-Mobile statement said: "This campaign represents a new direction for the brand -- offering consumers a simple choice.