[7] With returns from technology stocks that she sold prior to the 2000 "dot-com" crash, she became a co-founder and founding investor in Net-a-Porter after meeting founder Natalie Massenet.
[8] Busquets also had a belief Net-a-Porter would be successful having previously sold luxury fashion to clients via photographs through her boutique, Cabus in the pre-internet age.
[10] In 2012, Busquets founded Cabus Venture, a dedicated investment vehicle to finance entrepreneurs within the luxury and fashion community and commerce offerings.
[13] Busquets' current portfolio includes Moda Operandi, Farfetch, Lyst, The Business of Fashion, Cult Beauty, FLOWERBX and Tagwalk.
[1][19] Following a 10-year ban on foreign imports, it became the first store in Venezuela to stock Europe's top designers and rapidly developed an international client base.
Busquets would visit shows in Europe and use DHL to send her customers sketches, Polaroids and detailed descriptions of garments she thought they would like.
[19] In 2003, realising the importance of securing a strategic partner for the company, she temporarily gave up her pre-emptive investor rights in order to let Richemont Group become a co-investor.
[6] In September 2018, the CoutureLab Coalition, a new platform to support Latin American artisans and independent designers, was launched at Urban Zen in New York, at a cocktail reception hosted by Donna Karan.
The initiative, made up of both people and businesses including Busquets, Livia Firth, Donna Karan, Petra Němcová and Lucy Siegle, aims to foster sustainable practices and improve the lives of artisans and creatives in Latin America.
[13] Busquets is known as a vocal proponent of sustainability[5] and for her charitable work, notably with Bhutan for Life, Glasswing International and the Oslo Freedom Forum, through which she has supported victims of repression in Venezuela.
The award recognized her vision to invest in selling fashion online in the early days of the Internet, her substantial value addition to Net-a-Porter culminating in its successful sale, and the creation of CoutureLab, with its focus on craftsmanship.
[30][31] Busquets discussed how her Latin American background has equipped her with the skills required to achieve commercial success and her views on the union of sustainability, community and luxury.
[15] This new list was described as "an innovative, multi-channel initiative, exploring the people shaping the global fashion industry, curated by the editors of BoF and powered by social media.