Carol Ann Hirschfeld (born 1962) is a New Zealand journalist, documentary maker, broadcaster, producer and media executive.

And one of my concerns has been how to integrate an informed Māori viewpoint into the fabric of our news.” [1] Hirschfeld is Ngāti Porou, and lost her mother Ngawiki when she was ten.

[8] On 27 March 2018, she resigned after questions were raised in parliament over whether a meeting she'd had with Broadcasting Minister Clare Curran had been official or otherwise.

[12] In January 2022 she announced she would be leaving Stuff to take on a role as executive producer on Mediaworks' Tova O'Brien radio show, Today FM.

[13] Today FM was taken off air in March 2023 and in September 2023 it was announced that Hirschfeld would take up the position of executive producer of TVNZ's Breakfast programme.