[2] The film features regulars Sid James, Barbara Windsor, Joan Sims, Kenneth Connor, Bernard Bresslaw and Peter Butterworth.

Sidney's girlfriend, Connie Philpotts, runs a local hotel and soon her residents—including the eccentric Mrs Dukes and the randy old Admiral – are outnumbered by putative models, including diminutive biker Hope Springs and tall, buxom Dawn Brakes.

A catfight orchestrated by Hope after thinking Dawn has stolen her bikini provides better newspaper copy than bringing a donkey off the beach which, despite the bucket and spade of hotel porter, William, ruins the plush carpets.

Augusta's son, press photographer Larry, is hired to document the donkey stunt and snaps the catfight that has the Mayor losing his trousers, then gulps his way through a nude photo shoot with Dawn.

Peter Potter reluctantly becomes a man in a frock for another publicity gimmick for the television show Women's Things, presented by Cecil Gaybody and produced by Debra.

Prodworthy and butch feminist Rosemary call in the police to investigate the male pageant contestant but Peter's previously prim girlfriend, Paula, has a makeover and turns out to be very buxom and glamorous and steps into the breach as the mysterious girl.

Prodworthy's gang put "Operation Spoilsport" into action, sabotaging the final contest with water, mud and itching powder.