It released in stores on August 21, 2007, despite being announced by the band's lead singer as coming out on July 24, 2007.

Prior to the release of their debut album, Cartel were attracting major label attention.

[3] Within a year, the group signed to major label Epic,[4] and their debut album had sold over 100,000 copies.

[5] Sometime in 2006, Mediaedge:cia and True Entertainment contacted Dr Pepper with the concept of placing a band inside a bubble to record an album.

"[8] On May 24, 2007, Cartel entered a giant glass bubble at Hudson River Park in New York.

[6] This event, dubbed Band in a Bubble,[9] lasted for 20 days and was filmed in its entirety.

[12] Prior to it, Nightmare of You had to drop off the tour due to a medical emergency and were replaced by The Honorary Title.

[citation needed] Prior to the album's release, Epic Records' digital media marketing Vice President Doug McVehil said the label "absolutely benefited from Dr Pepper's commitment to market our band alongside their soda".