[2] The center houses a complex of shops, offices, and a five-star hotel, and lies at the heart of Casablanca in the Maarif district, at the crossroads between Zerktouni Boulevard and the Boulevard Al Massira Al Khadra.

The complex forms the main gateway to the residential districts in the west of the city, and is located on a triangular site which emphasizes the project's asymmetry.

The two connecting towers are identical, but distinct, and are joined at the lower levels by a large complex containing the bulk of the popular shopping center.

The whole structure presents a modern high-tech image, with a pared-down design and minimal relief, while local tradition is maintained in the building materials: marble, plaster, and ceramic tiles.

The central square is a landscaped shopping center on three terraces, offering a perspective on the urban scale, when seen from the exterior.