Designed by the architect Alan R. Moody, it was built in a matter of six months by Frankel Steel Company of Toronto in the busy tourist season of 1964.

This segment of this community under the leadership of John Noyes and his ancestors established the Oneida Silversmith Factory in Niagara Falls in 1926.

They owned a large tract of land along the north side of Clifton Hill where they built a manufacturing business including offices and a factory.

Under the direction of then company president, Pierrepont T. Noyes, an observation tower measuring 104 metres (341 feet) tall was built.

This tower and commercial complex was designed by architect Alan R. Moody and it was constructed in six months by the Frankel Steel Company of Toronto.

The top of this tower was capped with a two-storey observation deck capable of holding 1,500 people at a time.

The fifty second long elevator ride would take passengers 278 feet to the lower observation level.

At night this tower was illuminated in a manner so that just the observation decks were lighted giving the appearance that it was hanging in mid-air.

In 1974, Oneida relocated their offices and York Hannover Developments and Worst holdings invested $26 million in the creation of an amusement park concept after the site was cleared.

The park pre-dated by two years the opening of Canada's Wonderland, presumed at that point to cost $105 million when completed.

Eventually, however, the novelty began to wear thin as shops folded and main tenants relocated to other locations with more suitable infrastructure.

Deterioration is visible under the outer panelling to the steel trusses, as they have turned from white to brown from rust.