Cassell (publisher)

In 1851, his expanding interests led to his renting part of La Belle Sauvage, a London inn that had been a playhouse in Elizabethan times.

Thomas Dixon Galpin who came from Dorchester in Dorset and George William Petter who was born in Barnstaple in Devon were partners in a printing firm and on John Cassell's bankruptcy in June 1855 acquired the publishing company and Cassell's debts.

[5] Sir Thomas Wemyss Reid was general manager until 1905, when Arthur Spurgeon took over and revitalized the firm.

In the early 1950s, Cassell's commissioned a nude statue of Princess Pocahontas by the sculptor David McFall for their new premises at Red Lion Square.

This decision stemmed from the loss of Eric Gill's iconic "little naked lady with tiger skin and bow and arrows", the house colophon, which was destroyed during German bombing raids on their former location in Belle Sauvage Yard.

[13] As Cassell's fortunes fluctuated, the firm eventually relocated from their grand offices on Red Lion Square, taking the statue of Pocahontas with them.