Casual (subculture)

The casual subculture is a subset of football culture that is characterised by the wearing of expensive designer clothing and hooliganism.

[6] The subculture emerged in the United Kingdom during the late 1970s, as a significant number of young men attending football matches began wearing clothing produced by designer sportswear brands, including Burberry, Fred Perry, Sergio Tacchini, Lacoste, Fila, Lyle & Scott, and Ellesse.

[7] Casuals have been portrayed in films and television programmes such as ID, The Firm, The Football Factory, and Green Street.

One well documented precursor was the trend of Liverpool youths starting to dress differently from other football fans – in Peter Storm jackets, straight-leg jeans and Adidas trainers.

fans were the first British football fans to wear continental European fashions, which they picked up while following their teams at matches in Europe during their run of strong performance in the UEFA Cup and European Cup in the 1970s and 80s.