Catchword is a creative agency headquartered in Oakland, California, with an East Coast office in New Jersey.

[2] In January 2001, Mark Skoultchi joined the company to head East Coast operations at its New Jersey office.

[2][3] In 2022, the company expanded its services and locations to two additional offices in the Denver area and in Calgary, Canada.

[12] Catchword has created notable product and company names such as Refreshers (for Starbucks); Atlas (for Volkswagen); Upwork (for Elance-oDesk); Attain (for Aetna); Fibrance, Valor and ClearCurve (for Corning); GoMotion (for SportsEngine); Optane and Arc (for Intel); Nature's Promise (for Ahold); Storyscape (for FoxNext); Charge, Flex, Surge, One, Zip, and Force (for Fitbit); Sam '76 (for Boston Beer); Keysight [1] (spinoff of Agilent); Crazy 8 (for Gymboree); Dreamery (for Dreyer's); Infusion (for Spalding); Javiva (for Peet's Coffee & Tea); Kijiji (for eBay); Snap'd (for Kellogg's Cheez-It brand); Vantara (for Hitachi); Maxify (for Canon); Relieva and Vuity (for Allergan); Photoshop Elements (for Adobe); Asana; Bridgespan Group; FireEye; Medallia, Soluna; Ursa and Vudu.

[13][14][15][16][17] Catchword's clients include Aetna, Allergan, Amazon, AMC Networks, Canon USA, Capital One, CBRE, The Clorox Company, Corning, Dole Foods, Dunkin' Brands, Fitbit, General Motors, Hitachi, The Home Depot, Intel, McDonald's, PwC, Royal Bank of Canada, Safeway, SEGA, Stack Overflow, Stryker, Tik Tok, Uber, Unilever and Wells Fargo Bank.