She has sung at the Commonwealth Games and Buckingham Palace, as well as recording several theme tunes for ITV, Channel 4 and Sky Sports, including the official Rugby World Cup song "Swing Low" with UB40, before going on to become a vocal coach to a roster of celebrity clients,[6] such as Sting and One Direction.

[7] Sammy appeared on the television series Pop Idol as a vocal coach,[4] and was a judge on the BBC's celebrity duet show Just the Two of Us in 2006 and 2007 along with Stewart Copeland and Tito Jackson.

[10] She made a guest appearance on ITV's Dancing on Ice in early 2009, where she was seen helping one of the groups that were selected to skate and sing at the same time.

She has also appeared as a guest on television and in documentaries, including The Wright Stuff, GMTV, BBC Breakfast, Let Me Entertain You, and The Xtra Factor.

[11][12] In 2017, Sammy worked with manufacturer VTech to launch the Kidi Super Star, a karaoke microphone and stand which reduces the vocals on any song.

[14] In February 2022, Sammy launched and created a short, free Masterclass series online called "Hack Your Voice"[15] to support interviews, during which she shares some of the key lessons she learned as a professional vocal coach.