It is one of the first events that rings in the holiday season and airs annually on WPXI, the local NBC-affiliated television station in Pittsburgh.
Kaufmann's merged with Macy's in 2006; from that parade through the 2013 event, Macy's assumed title sponsorship, thus making the parade a smaller sister to the much larger Macy's Thanksgiving Day Parade held two days earlier in New York City.
WIIC, the local NBC station now known as WPXI, decided to air live coverage of the parade.
Julie Bologna handled street interviews for the 2008 parade along with Fedko.
WPXI announced that they were saddened by Macy's decision and would work hard on finding a new sponsor before the 2014 parade.