[1] On 22 March 2024, David Potts was announced as the winner of the series, with Nikita Kuzmin finishing as the runner-up.

[5] In October 2023, the twentieth civilian series launched on ITV2 presented by AJ Odudu and Will Best, and several reports of a revival of Celebrity Big Brother began circulating.

[6] In November 2023, during the fifth live eviction episode of the civilian series, it was announced that Celebrity Big Brother would return on ITV in 2024, presented by Odudu and Best.

[11][12] Following the commissioning of the show, ITV confirmed that Celebrity Big Brother will see a "new cast of famous faces isolated from the outside world as they embark on the ultimate social experiment, taking up residence in the iconic Big Brother house" [...] and will take part in weekly nominations and tasks with cameras capturing their every move.

[19] The house followed the same design as the twentieth civilian series, however the colour schemes were changed slightly as well as other elements of decor.

The "Big Brother eye" at the foot of the garden that was previously a seating area has instead been filled with plants.

The show's narrator Marcus Bentley teased the series with the tagline "Celebrities... Big Brother is coming to get you.

"[24] On 9 February 2024, the official eye logo for the series was revealed during that evening's episode of Love Island: All Stars on ITV2.

[25] The logo uses the same design as the twentieth civilian series, but instead features a "star" in the centre and several of the emojis have been replaced with a trophy, champagne glasses and a camera respectively.

[26] The trailer for the series was released on 15 February 2024, featuring "celebrities" in various scenarios covering their faces with different objects as they attempt to evade the paparazzi.

[27] It concludes with hosts Odudu and Best stood outside the Big Brother house during which they state the tagline "They [the celebrities] can run... but there is one place they can't hide".

[31] Bradley Riches is an English actor, known for portraying the role of James McEwan in the Netflix teen series Heartstopper since 2022.

Colson Smith is an English actor, who is best known for portraying the role of Craig Tinker on the ITV soap opera Coronation Street since 2011.

She portrayed the role of Isil in the Turkish soap opera Kuzey Yıldızı İlk Aşk, before going on to win the eighth series of Love Island in 2022.

She has also participated in Strictly Come Dancing and has gone on to publish various novels and books consisting of short stories and non-fiction.

Gary Goldsmith is an English businessman and entrepreneur who is the maternal uncle of Catherine, Princess of Wales.

Regarded as the "black sheep" of the family, Goldsmith is a self-made millionaire as a result of his IT recruitment companies.

[42] Levi Roots is a British-Jamaican reggae musician, television personality, celebrity chef, author and businessman.

Roots has performed with James Brown and Maxi Priest and was nominated for a Best Reggae Act MOBO award in 1998.

She fronted her own YouTube series The Zeze Millz Show in which she interviewed a variety of guests most notably members of the Black British music industry.